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Thursday 03/03/11 12:21 PM
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OHC Supports Hanesbrands' Corporate Social Responsibility Efforts in El Salvador
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Over the past year, OHC has helped Hanesbrands Inc. implement corporate social responsibility (CSR) initiatives in Latin America and the Caribbean. Today, Hanesbrands is participating in the largest CSR conference in El Salvador, sponsored by FUNDEMAS, that has received extensive local media coverage. Watch this video to learn about some of Hanesbrands' CSR projects supporting local communities in El Salvador - http://www.youtube.com/watch?v=rDoa53ZTo7E. |
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Thursday 03/03/11 12:21 PM
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OHC Introduces Midwest Craft Brewer to the Big City and Publicizes Craft Beer Tax
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OHC planned and executed a national media tour in New York City for Schlafly Beer, the second largest brewer in St. Louis. The tour promoted the craft beer industry and St. Louis as the ideal brewpub destination rich in history and heritage. Throughout the 3-day trip, Schlafly Beer Co-founder Dan Kopman met with prominent media including The Wall Street Journal to discuss celebrating 20 years of success, sample flavorful beers and promote St. Louis' craft beer movement. Along the way, we stopped at FOX News to support the Craft Brewers Association's Excise Tax Reduction Legislation on Fox & Friends. Watch the segment here: http://video.foxnews.com/v/4539680/brewers-introduce-beer-stimulus-plan |
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Thursday 03/03/11 12:21 PM
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OHC Helps Hanesbrands Inc. Tell Its' Global Corporate Social Responsibility Story
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OHC worked with Hanesbrands Inc. to develop and implement an external communications strategy to showcase the company's global corporate social responsibility initiatives. In addition to helping the company create content for www.HanesbrandsCSR.com, which was launched in 2010, we also launched a social media news release that is continually updated with new initiatives. Watch Hanesbrands' video series about how it's helping communities in the United States and Central America fulfill basic needs for residents: http://smnr.akamediainc.com/Hanesbrands_Responsibility/ |
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Thursday 03/03/11 12:19 PM
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OHC Vice President to Speak at PR News Measurement Conference
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OHC vice president Elizabeth Castro will be a speaker at the March 1, 2011 PR News Measurement Conference in Washington, D.C. to share her insights on how to benchmark and measure the impact of social media efforts. She'll share insights into how to provide clients with quantitative and qualitative data, as well an analysis, to help them understand the big picture of results beyond the numbers. To learn more about the conference visit: http://www.prnewsonline.com/conference/MeasurementConference2011.html |
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Tuesday 02/22/11 8:33 AM
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OHC Featured in PR News for its Award-Winning Sara Lee Deli "Mama Saga" Campaign
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OHC is excited to be featured in a PR News case study about our work with Sara Lee Deli. See how we partnered with Chicago's famed Second City to entertain, educate and engage moms through the humorous "Mama Saga" video campaign. You can read the full case study here: http://www.prnewsonline.com/free/Case-Study-Fresh-Ideas-and-a-Slice-of-Social-Media-the-Recipe-for-Sara-Lees-Deli-Meat-Brand-Campaign_14528.html . You can also watch the full video series: http://www.metacafe.com/saraleedeli/ |
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Thursday 08/19/10 6:07 PM
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OHC Vice President is This Week's PR Insiders Column Contributor in PR News
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| OHC vice president Elizabeth Castro teamed up with Hanesbrands Inc. communications manager Matthew Young on a PR Insiders column entitled, “Embedded Influencers Can Redefine How Brands Connect With Consumers.” The column provides insights into how to work with influencers beyond the typical model of engaging with bloggers, and gives a real life example of how OHC created the model for its work with Expedition Hanesbrands, an expedition to Mt. Everest in spring 2010. Read the full article here on PR News Online - http://tinyurl.com/27kbd89
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Tuesday 07/27/10 10:06 AM
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OHC Shares Best Practices in the PR News 2010 Employee Communications Guidebook
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Coming out in August 2010, two articles by O’Malley Hansen Communications (OHC) will be featured in the PR News Employee Communications Guidebook (available at www.prnewsonline.com). OHC vice president Elizabeth Castro shares best practices for developing, implementing and managing employee awards programs tied to performance. She also co-authored an article with Hanesbrands Inc. communications manager Matthew Young about how to apply social media tactics to employee engagement strategies using Yammer, a Twitter like platform for internal use by organizations.
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Wednesday 06/23/10 6:08 PM
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2010 BrandSmart Award of Distinction
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OHC VP, Kim Yurkovich, accepted the 2010 BrandSmart Award of Distinction for a Consumer Campaign from the American Marketing Association, Chicago Chapter on behalf of Sara Lee Deli. Sara Lee Deli won the BrandSmart Award for its groundbreaking Mama Saga campaign. Way to go! |
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Saturday 05/08/10 11:55 AM
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OHC Wins Two Silver Trumpet Awards from the Publicity Club of Chicago
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The OHC team is proud to accept two Silver Trumpets from the Publicity Club of Chicago (PCC). The first award-winning entry, “Taking Hanesbrands to New Heights” was received in the marketing category. The Expedition Hanesbrands campaign includes a trek to Mt. Everest to test innovative Champion and Duofold brand apparel. The second winning entry, Sara Lee Deli’s “Sharing the Mama Sagas,” was awarded in the digital media category for successfully implementing valuable online resources for moms through various social media platforms. |
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Friday 02/26/10 3:24 PM
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Sara Lee Deli social media campaign featured on NYTimes.com
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Part two of Sara Lee Deli’s successful “Mama Saga” social media campaign, featuring the talents of Second City Communications, was featured in advertising columnist Stuart Elliott’s “Campaign Spotlight” on The New York Times website. The new Saga Solver campaign, designed to connect with moms by using humor and providing solutions to her daily saga, is part of the brand’s long-term strategy to provide information to moms to help simplify her life.
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Tuesday 12/29/09 4:28 PM
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OHC Helps Expedition Hanesbrands Reach New Heights
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The OHC team continues its public relations support of Expedition Hanesbrands, an expedition to Mt. Everest planned for spring 2010 with Canadian mountaineer Jamie Clarke. The program first launched in September 2009 with a live online press conference in which Champion-branded gear developed for the climbing team was unveiled to the public. Next up: In early 2010, OHC will lead the public relations effort to unveil the Champion “summit suit” – the thinnest extreme weather suit ever developed.
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Tuesday 11/24/09 4:33 PM
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The Magic of Whole Grains and Sara Lee Soft & Smooth
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| In support of Sara Lee’s collaboration with Disney’s “Wizards of Waverly Place The Movie” DVD release, OHC connected fans of the show to the brand by creating a series of online video messages with two of the show’s stars, David Henrie and Jake T. Austin. Messages from Henrie and Austin helped Sara Lee reach consumers online to spread the word about giving back to local communities to ensure all families have access to good nutrition and whole grains. The videos encourage fans to participate in a sweepstakes where consumers have a chance to join the stars as they donate 25,000 loaves of Soft & Smooth bread to a food bank near the winner’s hometown. The videos will be posted throughout the campaign on YouTube, Facebook and fan blogs.
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Monday 11/02/09 6:00 PM
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Lane Home Entertainment Brings the Ultimate Entertainment Destination to a Town Near You
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After more than 26,000 miles, OHC has signed on for a second year of public relations support for the successful Lane Home Entertainment Tour. The Tour includes a massive 1,000 square foot custom-built 18-wheeler mobile showroom providing a dynamic, interactive experience for consumers and inviting the local community to come discover why Lane is considered the leader in home entertainment. This year’s focus is on customizing a room to meet specific home entertainment needs. The tour runs through Oct. 2010. Go to www.laneentertainment.com to follow the tour.
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Saturday 10/31/09 4:21 PM
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Stressed is Desserts Spelled Backwards
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| In the fall of 2009, Sara Lee Sweet Goods set out to help America’s city dwellers de-stress with a daily indulgence. With a focus on snacking with Sara Lee Bites and Simple Sweets, OHC encouraged consumers to enjoy a sweet treat any time of day within moderation. By leveraging the newsworthiness of the annual Forbes Magazine “America’s Most Stressful Cities,” list and with the help of stress expert, Loretta LaRoche and Sara Lee chef, Jill Houk, our complete program of tips and simple, stress -free recipes became a popular topic of conversation in the media and on social networks like Facebook and Twitter.
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Tuesday 09/01/09 4:38 PM
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OHC Establishes Sara Lee Deli Social Media Presence with Mama Saga Campaign
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OHC and Sara Lee Deli launched a robust social media program to build awareness of
Sara Lee Fresh Ideas™ pre-sliced deli meat and foster relationships with moms online. The program features a branded channel on Metacafe, enhanced Facebook page and newly created Twitter handle. Utilizing multiple social media platforms and performing extensive mom blogger outreach, OHC worked to build an online community and position Sara Lee Deli as an everyday resource to moms.
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Thursday 07/23/09 4:08 PM
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Sara Lee and OHC Host Mom Bloggers at the Kitchens of Sara Lee
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When Sara Lee wanted to gather insights on the nutrition challenges moms face as they get ready for the back-to-school season, they tapped into the influential mom blog community for information, advice and solutions for America’s moms. OHC engaged 13 top mom bloggers to attend the first-ever Sara Lee Soft & Smooth Back-to-School Nutrition Summit at the Kitchens of Sara Lee. At the Summit, moms discussed family-friendly whole grain nutrition with nutritionists, chefs and each other. The insights were shared with through traditional and social media and expanded our relationships with some of the country’s most influential moms. Check out back-to-school nutrition tips and pictures from the Summit here.
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Thursday 04/30/09 4:15 PM
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OHC Spreads Word of EarthGrains Bread Environmental Platform
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During Earth Month 2009, OHC helped EarthGrains bread increase consumer awareness of its effort to protect the land where grains are grown through the announcement of a year-long relationship with The Nature Conservancy. In addition, our work included engaging environmentally conscious consumers through clean-up activities in California, North Carolina, South Carolina, Georgia and Illinois and providing advice from our eco-eating experts.
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Wednesday 05/14/08 3:53 PM
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OHC Wins SABRE New Agency of the Year Award
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The OHC team was pleasantly surprised at the SABRE Awards ceremony in New York City when the agency was honored with the New Agency of the Year SABRE following its first full year of business. Attending the event as one of five finalists for the business-to-consumer new product launch on behalf of the Sara Lee Soft & Smooth Great Whole Grain Giveaway, the agency was recognized by Paul Holmes at the beginning of a very exciting evening.
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Friday 05/09/08 4:07 PM
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OHC Collects Two Golden Trumpets from the Publicity Club of Chicago
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OHC celebrated its first year of participation in the industry awards by receiving two Golden Trumpets from the Publicity Club of Chicago. The first one was received in the marketing category for the Sara Lee Soft & Smooth Great Whole Grain Giveaway. The second was awarded in video news releases and films for the crop art event held in conjunction with the Sara Lee Soft & Smooth Switcheroo: Take Your Whole Grain Sandwich to School Day.
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